‘억’소리 나게 팔렸다…美 블랙프라이데이 역대 최대 규모 매출 기록해 [월가브리핑]

블랙프라이데이, 사상 최대 규모 매출

온라인 쇼핑 매출…$74억, 지난해 比 19.4%↑

1인 평균 구매액 $168

지난주 금요일에 열렸던 미국 최대 쇼핑 행사, 이른바 ‘블랙프라이데이’에서 미국 온라인 쇼핑몰 판매액이 74억 달러. 우리 돈 약 8조 7,300억 원을 뛰어넘으면서 역대 최대 규모의 매출을 기록했습니다.

블랙 프라이데이는 11월의 넷째 주 목요일인 추수감사절 다음날로, 미국에서 연중 가장 큰 규모의 쇼핑이 이뤄지는 날입니다. 소매업체의 경우, 1년 매출의 70%가 이 날 진행된다고 하는데요. ‘블랙’이라는 표현은 이날이 연중 처음으로 흑자를 기록하는 날이라는 것에서 유래됐습니다.

온라인 유통 분석 업체 어도비 애널리틱스는 블랙프라이데이가 끝난 다음날, “올해 블랙프라이데이 온라인 판매액이 지난해 62억 달러보다 19.4% 증가한 74억 달러로 집계됐다”고 밝혔는데요. 소비자 한 사람당 평균 구매액은 168달러. 우리 돈으로 20만원에 가까운 수준인데요. 마찬가지로 지난해보다 5.9% 늘었습니다.

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